Providing valuable tools and resources to your current client base and email list on a consistent basis builds trust and loyalty over time. Send an "item of value" each week, bi-weekly or monthly depending on your bandwidth. Whether it's an event, tip, or answers to their most frequently asked questions, stay top-of-mind with relevant information. Remember: what you give away for free will eventually come back tenfold as they refer friends, family, and co-workers who are interested in buying what you're selling.
Challenge yourself today to make the art of asking for referrals a part of your business. Consistently asking can turn your database, online affiliations, and influential partnerships into a marketing dream team. Find five of your high-value relationships. Reach out with a quick note:. Hi Bill, I'm looking to expand my client base and thought you might be interested in partnering.
Here's a link to my calendar: Go ahead and grab a time that works best for you.
20 Simple Real Estate Lead Generation Strategies
Talk soon, Rebekah. The opinions expressed here by Inc. Free download. Book file PDF easily for everyone and every device. This Book have some digital formats such us :paperbook, ebook, kindle, epub, fb2 and another formats. Business Development: The Basics By employing effective communication skills, sales skills, a deep focus, and a high ability to learn, an entrepreneur can actually learn business strategy on the fly.
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40 Popular Real Estate Lead Generation Ideas to Reach More Clients
Financial Advice. Exchange Discount Summary Popular Courses. Login Advisor Login Newsletters. Account Options. Decide what it is they're most interested in and then get it into their hands regularly. Build a cross-referral partnership.
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One could say success in real estate is dependent on how well one can source new leads. Now that a lot of real estate lead generation takes place online there are multiple ways to bring new leads into the business. Potential clients will often do research online first before contacting a realtor and that's where a lot of lead generation happens.
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People in the market are looking for advice from industry experts, like yourself. In this article we're doing a deep dive on real estate lead generation ideas. We want to ignite your lead generation campaigns to help you improve your exposure, provide more value to clients, and collect more leads for your business. We're sharing a massive list of 40 real estate lead generation ideas. Pick and choose the right ideas for your business and start bringing in more leads. The well-loved and well-proven ebook is a great real estate lead generation tool. Email-gating an ebook allows you to provide leads with valuable information and advice related to their current needs while also generating the information you need to nurture and close a deal.
Your ebook also confirms that you are an accurate source of advice, increasing the probability of them becoming clients in the future. Ebooks are an affordable piece of content that your leads will value. What's a tip guide?
Similar to an ebook, a tip guide provides leads with beneficial, educational information. For real estate this may mean tips on selling, buying, investing, flipping, or taking out a mortgage. Give your potential customers the chance to learn from you over a period of time. A course is an all-in-one piece of content that takes your lead from step one to the finish line.
Offer those who opt-in various articles or videos on preparing your home for re-sale, picking an agent, what to do when the market is down while also including case studies and testimonials. A top tip for a free online course is to start by asking leads for a single email address and name and then, as you deliver the second, third and fourth parts of your offer, asking for more information that might help you close. Holding an online seminar with a question and answer session included, allows you to personally connect with leads, giving them expertise in a specific area.
Leads will see offering a seminar as putting forward a lot of effort to help them and get to know them. Your reward will be clients that you have already communicated with and who know and trust you. Use a blog on your website not to sell yourself but to provide information. Exchanging an email address for fresh, frequent, timely content is worth it to someone looking for expertise and education. A subscription form on your blog is a necessity if you want to easily generate leads from your content. Ask readers to share your blog content and educational guides with their social networks if they found it valuable.
By adding share buttons and links they can expand your reach to their own friends and family online. Similar to your blog content, your email newsletter should include recent industry news and stories that would interest prospects. Try out a bi-weekly or monthly approach to keep in touch with clients and keep you and your business top of mind. Offer a recurring list of recent listings in your geographic area. People looking to buy or even sell their home will be interested in seeing what else is out there.
Offering this type of free email subscription will be extremely valuable to potential leads - particularly if you offer it weekly or bi-weekly. Videos drive engagement and can help you attract new prospects. Videos are also a great way to show your face and are a more personal and welcoming way to greet potential leads. Videos engage leads and are also easy to share, broadening your brand awareness. An industry report gives you the opportunity to present comprehensive information, statistics, and facts about the state of the real estate industry.
You can choose how broad or specific your report will be.
Must You Listen to Your Customers?
An email-gated industry report is a chance for you to offer your expert analysis of trends and changes in the market and give current and potential clients your opinion in one email-gated document. No one is a greater advocate for you as a real estate agent or broker as your previous clients.
Set up a referral program for existing clients to spread the word about you as a reliable and successful professional. If an existing client provides you with a referral that leads to a sale you can offer them a small percentage discount to your commission as an incentive to refer you to their own personal network. Speaking at conferences, meetups or other events is a great way to get your name out.
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Even as an online marketing company we make real-world appearances at various events and are rewarded with valuable clients each time. Look into events in your community and surrounding areas related to home buying, selling, investing or events where you could provide value by speaking or simply network. Slideshare is a great way to visually present stats and information on real estate news. Slideshares do not take a long time to create and can present you with leads by generating traffic in various ways.
With a pro account, you get the added feature of lead capture. This means that partway through browsing your slides, a potential lead will be presented with the chance to enter their email for various content as seen below. A case study may be time-consuming to create, but can be used in many different aspects of your business.
Related 20 Simple Real Estate Lead Generation Strategies: The Life Blood Of Your Business
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